Data-hungry crowds spoil Olympic TV coverage, archers alerted

With an opening ceremony celebrating social media and a guest appearance by the father of the world wide web, you would think the games are pretty Twitter-friendly. Well, not so much, as the hordes of London have been told to keep non-urgent texts and tweets to themselves to avoid disrupting TV coverage for those who weren't lucky enough to score beach volleyball tickets.

The recommendation comes after broadcasters bumbled through the men's cycling road race due to a lack of available data from the cyclists' GPS. The information bottleneck appears to be related to one specific network and sharing the data burden has been discussed, although probably not via Twitter. The IOC knows that telling the masses not to log on likely won't have any impact -- so, what's next for the data haters.

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