Amazon Integrates With Facebook to Launch Social Gifting Feature

Amazon just got a little more social. The e-commerce giant launched a new gift feature Wednesday that lets your connect your Facebook account to Amazon in order to keep track of your friends' birthdays and anniversaries, as well as their shopping wish lists.

Amazon is billing the new Friends and Family Gifting feature as a central hub for your gift ideas throughout the year. Once you connect your Facebook account, you'll be able to see the wish lists that your connections have created on Amazon as well as information about things they may have Liked through Facebook.

You can also opt to receive e-mail reminders about upcoming birthdays and anniversaries. For those who either don't have a Facebook account or would prefer not to sync that account with Amazon, there is an option to add friends manually by entering in their name, birth date and interests.

Amazon's gift feature comes one day after Facebook finally rolled out its own gift service to all users in the U.S. It's essentially a no-brainer for Amazon. The company has made a name for itself by being able to recommend relevant items to users based on their personal shopping history.

Now, it will be able to recommend items to users based on the shopping interests of their friends and families.

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