Sugar S20 Launched with AI translation feature supporting 104 languages

This sort of title is the type that reminds us that yea, there are many phone manufacturers around the world and not just the ones we report on year in year out. You may not have heard of Sugar, well not the sugar for your tea but a French phone manufacturer. The company just added a new smartphone to its collection dubbed Sugar S20 and honestly, there are a couple of features that make this worth taking a look at.

The new Sugar S20 was unveiled in a conference held in Beijing yesterday. The smartphone is basically a full-screen mid-range model but the most outstanding feature is the AI translation feature. This is perhaps the world’s first smartphone with smart translator onboard. This will be a good one for tourists.

Design-wise, the phone comes with a full-screen display with a notch at the top. The display is a 5.99-inch screen with an FHD+ resolution of 2246 x 1080 pixels. The cut out at the top of the screen houses the front camera, earpiece and a sensor. The selfie camera has a 16MP sensor. The device is equally armed with facial recognition for unlocking the handset.

The back panel of the Sugar S20 is made of a metal fuselage wrapped with a glass body. The glass body seems to have the Aurora gradient finish reminiscent of the Huawei P20 which gives different colours based on the angle of view. There is also a rear-mounted fingerprint sensor onboard. The device pack dual rear cameras stacked at the top left corner, The main sensor is a 12MP sensor while the secondary sensor is a bokeh camera. There is an opening at the top of the back panel which is likely for a microphone so as to make it easy for the translator to pick the voice. The bottom part has the Sugar logo crested on the body while there is a crystal stone at the bottom parto which is due to Sugar’s partnership with Swarovski.

Apart from voice translation, the artificial intelligence software is designed to be able to recognize picture captured by the camera in order to translate if the captured texts are of one of the supported languages. The details also includes that there is a private translator feature whereby the user is able to connect to a dedicated customer service centre for help whenever there are difficulties with translations. The translator can even translate the sound of pets but that is obviously a play thing. The company included a dedicated translator key at the left side.

As far as the specs go, the Sugar S20 is powered by a Snapdragon 625 processor paired with 4GB of RAM while there is 64GB of storage onboard. It is a dual SIM phone but the internal storage can be expanded using the second SIM slot which doubles as microSD slot. The device comes in Pink, Purple and Grey and is priced at 1999 yuan ($300).