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Samsung Installs Momentous New LED Displays in the Heart of New York’s Times Square
Samsung Electronics completed a massive state-of-the-art five-screen LED display installation at the iconic One Times Square building in New York City on May 31, 2019. The new high-end displays from Samsung measure more than 11,639 square feet (1,081 square meters) when combined.
Samsung’s new displays at One Times Square take up the entire front facing panel and reflect some of the most valuable advertising displays in the world. The displays feature premium center-stage exposure with full motion video, live-streaming and interactive capabilities.
“We are excited to showcase our LED displays at one of the world’s most renowned destinations, said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “New York’s Times Square is not only a high-traffic location, it is a symbolic center of culture and commerce, making it the ideal place to showcase our leading technology on such a colossal scale.”
Jamestown, a real estate investment and management company, owns and manages the property One Times Square, the 25-story building located in the heart of Times Square in New York City. Home to the New Year’s Eve ball drop, the globally recognized building has been central to New Year’s Eve traditions celebrated around the world.
“One Times Square serves as an advertising platform for the world’s most iconic brands,” said Michael Phillips, President of Jamestown. “Samsung delivers a best-in-class visual experience that will showcase these brands in the highest quality.”
PRISMVIEW, a subsidiary of Samsung Electronics America, was responsible for the design, supply, manufacturing and installation of the project. Last year, Samsung also completed installation of outdoor LED signage at Two Times Square, located opposite from this recently completed project.
Samsung’s SMART LED Signage XPS Series features a reinforced design to deliver uninterrupted color-uniform content in any setting. The XPS 160 and XPS 080 models used at One Times Square feature advanced color calibration, an energy-saving design and the industry’s highest-quality, tier-one LED diodes.
A time lapse video highlighting the three-month transformation process was created to capture the accomplishment, showcasing the visual impact of the displays from day to night and their durability that can withstand extreme weather conditions.