IDC: the smartphone market has returned to growth

Experts of the analytical company IDC summed up the results of the fourth quarter of 2020 and the whole year in general on the smartphone market. As stated in the corresponding report, the smartphone market returned to growth. Sales in the fourth quarter of 2020 were 385.9 million units, which is 4.3% more than smartphones sold in the fourth quarter of 2019. At the same time, for the entire 2020, smartphones were sold 5.9% less than in 2019.

At the end of the fourth quarter of 2020, Apple was named the market leader. It was able to increase sales in annual terms, that is, compared to the same quarter of the previous year, by 22.2% – from 73.8 to 90.1 million devices. This led to an increase in Apple’s share from 19.9% to 23.4%. The second place is occupied by Samsung, which in annual terms increased sales by 6.2%, as a result of which its share increased from 18.8% to 19.1%. The third place is taken by Xiaomi. Its share increased from 8.9% to 11.2%. The top five also include Oppo and Huawei. The share of Oppo increased from 8.3% to 8.8%. The share of Huawei decreased from 15.2% to 8.4%.

As for 2020 as a whole, Samsung remained the leader with 20.6% of the market. Apple is in second place with 15.9%. The share of Huawei, which is in third place at the end of 2020, is 14.6%. The fourth-place belongs to Xiaomi, whose share is 11.4%, the fifth – to Vivo, whose share is 8.6%. In 2019, Samsung’s share was 21.6%, Apple’s 13.9%. Huawei – 17.5%, Xiaomi – 9.2%, Vivo – 8.0%.

Push Big data recently released a report showing the market shares of 5G-enabled smartphone manufacturers as well as top-selling models. According to the source, Huawei took over half of the 5G smartphone market in China last year, taking 48.8% of the market. The second place was taken by Vivo with a score of 16.6%, the third place was taken by Oppo with 11.2%.

Apple, which released the first 5G smartphone, only at the end of last year, came in fourth with a score of 5.9%. Samsung and Xiaomi are next, with 2.6 and 1.8% of the market.

Huawei P40 Pro ranked first in the number of activations among devices released last year. The second position belongs to the Huawei P40, followed by the Huawei Nova 7 Pro, and the Huawei Nova 7 SE took the fourth place. The iPhone 12 is in fifth position.

Overall, the ranking of the most popular 5G smartphones includes seven Huawei models; including the Mate 30 Pro, P40 Pro, P40, Nova 7 Pro, Mate 30, Nova 6 5G and Nova 7 SE.