Global TV shipments up 11.5% last quarter, according to TrendForce

While demand for TVs in China and Europe declined due to the onset of the cyclical downturn, quarterly TV sales in North America hit an all-time high in the first quarter of 2021. This was facilitated by the adoption of the “stay at home” principle in the economy and government incentives. Measures such as the March 2021 distribution of $ 1,400 incentive checks to a majority of U.S. citizens have resulted in TV sales in North America driving global sales to 49.96 million units, up 24.2%, according to the latest TrendForce investigations. Less compared to the previous quarter, but 11.5% more compared to the same period last year.
 
The gradual rise in the cost of TVs means that it is difficult for companies to offer discounts during the peak season. Therefore, TrendForce is revising its 2021 TV shipment forecast to 221 million units.
 
Extended delivery times for TV panels and other TV components this year have led to an imbalance in supply. Shipment times have increased, with the result that some shipments have been postponed from the first quarter to the second. As such, TrendForce is revising its second quarter TV shipment forecast to 52.38 million units, up 4.8% from the first quarter. However, as TV panel prices have skyrocketed over the past year, most brands find their line of medium and small TVs (43 inches or less) unprofitable. Unsurprisingly, from the beginning of the second quarter, they gradually began to focus on more profitable models with larger screens.

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