Date:13/07/11

35% of American Adults Own a Smartphone

In its first standalone measure of smartphone ownership, the Pew Internet & American Life Project finds that one third of American adults - 35% - own smartphones. The Pew Internet Project's May survey found that 83% of U.S. adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults. Our definition of a smartphone owner includes anyone who falls into either of the following two categories: -One-third of cell owners (33%) say that their phone is a smartphone.
-Two-in-five cell owners (39%) say that their phone operates on a smartphone platform (these include iPhones and Blackberry devices, as well as phones running the Android, Windows or Palm operating systems).Several groups have higher than average levels of smartphone adoption, including: -The financially well-off and well-educated -- 59% of adults living in a household earning income of $75,000 or more are smartphone owners; 48% of those with a college degree own smartphones.
-Those younger than age 45 -- 58% of Americans between the ages of 25 and 34 now own a smartphone as do 49% of those ages 18-24 and 44% of those ages 35-44. Even among those with a household income of $30,000 or less, smartphone ownership rates for those ages 18-29 are equal to the national average. -African-Americans and Latinos -- 44% of blacks and Latinos are smartphone users. -Urban and suburban residents are roughly twice as likely to own a smartphone as those living in rural areas, and employment status is also strongly correlated with smartphone ownership.

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