Date:26/01/17

Social media use increased by 21 percent in 2016

Global social media use has increased by 21% over the last 12 months, says social media management platform Hootsuite and social media agency We Are Social in a new report of social media and digital trends.
 
The report examined data from 238 countries, and found that 50% of the world is now connected to the Internet, while social media platforms now reaches 2.8 billion globally. Notably, mobile social media use has increased by 30% to surpass 2.5 billion users globally, with 91% of social media users accessing social sites from mobile devices on average.
 
Notably, mobile data traffic in the Asia Pacific (APAC) is significantly higher, with 4.12 exabytes (billion gigabytes) consumed as opposed to just 1.24 exabytes from North Europe, the Middle East and Africa. Indeed, 95% of whom access social via mobile devices, forming the highest ratio in the world.
 
“One of the greatest opportunities of a digitally connected world is the ability to have immediate conversations, wherever and whenever customers want,” said Roger Graham, the senior director of growth and marketing in APAC at Hootsuite.
 
“Social media not only enables organizations to amplify its brand, but also build trust, credibility and human relationships at scale. It is now as much the responsibility of the top executive as the social media manager,” he said.
 
The incredible number of users accessing social media platforms from their mobile devices underscore how it should be at the front and centre of their marketing strategy.
 
Indeed, Hootsuite noted that organizations in APAC should plan to transform their communications strategy to increase customer engagement and real-time interaction across the customer journey.

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