Date:07/09/17
The world's largest messaging app WhatsApp launched a new service on Tuesday in a move that brings it closer to monetising its free platform. WhatsApp Business is aimed at businesses that have thus far been using WhatsApp accounts meant for individuals.
"We are trying to make the interaction easier with businesses," WhatsApp chief operating officer Matt Idema told ET in a phone interview. "WhatsApp Business is designed for small businesses and addresses the three challenges of lack of a business profile, managing messages at scale and managing customers at one place." Businesses have been trying to reach potential customers by leaving their WhatsApp contacts on Facebook and other social media platforms.
With the new app, the Facebook-owned company hopes that businesses will be able to establish direct contact with consumers seamlessly while ensuring authenticity. "The way this happens now on WhatsApp is pretty rudimentary," the company said in a blogpost. "We've heard stories of shopkeepers who use WhatsApp to stay in touch with hundreds of customers from a single smartphone, and from people who are unsure about whether or not a business on WhatsApp is authentic. In the coming months, we'll be testing new features that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach on WhatsApp."
WhatsApp Business gives users a verified green checkmark badge next to their names. Second, businesses will be able to create a company profile with information such as address, business hours, description of product or service offered. Third, WhatsApp Business will help manage consumer chats.
WhatsApp Business to make interaction with services easier
The world's largest messaging app WhatsApp launched a new service on Tuesday in a move that brings it closer to monetising its free platform. WhatsApp Business is aimed at businesses that have thus far been using WhatsApp accounts meant for individuals. "We are trying to make the interaction easier with businesses," WhatsApp chief operating officer Matt Idema told ET in a phone interview. "WhatsApp Business is designed for small businesses and addresses the three challenges of lack of a business profile, managing messages at scale and managing customers at one place." Businesses have been trying to reach potential customers by leaving their WhatsApp contacts on Facebook and other social media platforms.
With the new app, the Facebook-owned company hopes that businesses will be able to establish direct contact with consumers seamlessly while ensuring authenticity. "The way this happens now on WhatsApp is pretty rudimentary," the company said in a blogpost. "We've heard stories of shopkeepers who use WhatsApp to stay in touch with hundreds of customers from a single smartphone, and from people who are unsure about whether or not a business on WhatsApp is authentic. In the coming months, we'll be testing new features that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach on WhatsApp."
WhatsApp Business gives users a verified green checkmark badge next to their names. Second, businesses will be able to create a company profile with information such as address, business hours, description of product or service offered. Third, WhatsApp Business will help manage consumer chats.
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