12px13px15px17px
Date:18/03/17

Swatch Takes on Google, Apple With Watch Operating System

Swatch Group AG said it’s developing an alternative to the iOS and Android operating systems for smartwatches as Switzerland’s largest maker of timepieces vies with Silicon Valley for control of consumers’ wrists.
 
The company’s Tissot brand will introduce a model around the end of 2018 that uses the Swiss-made system, which will also be able to connect small objects and wearables, Swatch Chief Executive Officer Nick Hayek said in an interview Thursday. The technology will need less battery power and it will protect data better, he said later at a press conference.
 
Switzerland’s four-century-old watch industry has been adjusting to new competition since Apple Inc. entered its territory with the Apple Watch in 2015. Hayek faces the uphill challenge of trying to outsmart Google and Apple, which have fended off would-be rivals to their operation systems in smartphones and watches. Hayek’s strategy contrasts with that of LVMH watch chief Jean-Claude Biver, who earlier this week unveiled an upgraded TAG Heuer smartwatch the brand developed with Google and Intel Corp.
 
Hours after Swatch’s announcement, Richemont said it plans its first smartwatch, the Montblanc Summit, which will sell for $890 and up starting in May, using Android 2.0 technology.
 
Competition from smartwatches has hurt low-end timepieces the most, and Hayek has been adding electronic functions into Swatch’s own less expensive brands such as Tissot and its namesake timepieces. This month, Swatch said it developed the world’s smallest Bluetooth chip for use in watches and household objects.
 
Swatch’s approach will work better because it’s trying to “think small” as one of the biggest problem for wearable devices is battery drainage, Hayek said, speaking at the Biel, Switzerland headquarters of Omega, another of 18 brands that Swatch produces.
 
“There’s a possibility for wearables to develop as a consumer product, but you have to miniaturize and have an independent operating system,” the CEO said.
 
Shares of Swatch rose 1.6 percent as of 2:20 p.m. in Zurich, giving the company a market value of 19.4 billion francs ($19.5 billion).
 
“I’m not convinced,” said Luca Solca, an analyst at Exane BNP Paribas who follows the luxury industry. “People use smartwatches expecting to use the same apps they have on their mobiles. A proprietary operating system defeats the object.”
 
Swatch is willing to supply third parties with the operating system, which has been developed with the Swiss Center for Electronics and Microtechnology, a university specialized in miniaturization, Hayek said. The company has received about 100 requests for more information, with half coming from smaller Silicon Valley companies that don’t want to be dependent on Android and iOS, he added.
 
Separately, Tissot has yet to start selling its Smart Touch smartwatch, according to Francois Thiebaud, head of that brand. He said last year the solar-powered watch would be available during 2016, and that it would be connectable to Android and Apple smartphones. It also would have functions such as showing the weather and helping the wearer find lost keys.
 
Swatch also forecast a rebound in U.S. and European markets as it published its annual report Thursday. Hayek said revenue may increase about 7 percent to 9 percent this year.




Views: 95

©ictnews.az. All rights reserved.

Facebook Google Favorites.Live BobrDobr Delicious Twitter Propeller Diigo Yahoo Memori MoeMesto






26 September 2017

25 09 2017

25/09/17
iPhone 8 Plus Has the Best Performing Smartphone Camera Ever

The camera experts put the iPhone 8 and iPhone 8 Plus through their paces and found that they are the two best 

25/09/17
Robots learn to walk naturally by understanding their bodies

The challenge with bipedal robots isn't so much getting them to walk at all (although that's sometimes a problem

25/09/17
Stretchy, Waterproof Solar Cells to Power Wearables

Organic solar cells that are waterproof and stretchable could someday be sewn into washable electronic clothing

25/09/17
Nokia 8 Variant With 6GB RAM and 128GB Built-in Storage Launch Set for October 20

Just recently, the Nokia 8 variant with 6GB RAM and 128GB inbuilt storage was spotted on the US FCC website 

25/09/17
Experts compile a list of most amazing smartphones

Experts have compiled a list of the most amazing smartphones in the world.  The rating of the gadgets was made 

25/09/17
Switzerland Is Getting A Network Of Medical Delivery Drones

When a hospital needs to rush a delivery from a lab somewhere else in a densely populated city–for example

25/09/17
Apple is falling on the first day the iPhone 8 is being sold

Apple’s share price slide led it to its worst week in 17 months amid mixed reviews for new product offerings 

25/09/17
GO Keyboard apps could be spying on over 200 million Android users

According to a new report, a pair of third party keyboard apps that are listed in the Google Play Store under