12px13px15px17px
Date:18/03/17

Swatch Takes on Google, Apple With Watch Operating System

Swatch Group AG said it’s developing an alternative to the iOS and Android operating systems for smartwatches as Switzerland’s largest maker of timepieces vies with Silicon Valley for control of consumers’ wrists.
 
The company’s Tissot brand will introduce a model around the end of 2018 that uses the Swiss-made system, which will also be able to connect small objects and wearables, Swatch Chief Executive Officer Nick Hayek said in an interview Thursday. The technology will need less battery power and it will protect data better, he said later at a press conference.
 
Switzerland’s four-century-old watch industry has been adjusting to new competition since Apple Inc. entered its territory with the Apple Watch in 2015. Hayek faces the uphill challenge of trying to outsmart Google and Apple, which have fended off would-be rivals to their operation systems in smartphones and watches. Hayek’s strategy contrasts with that of LVMH watch chief Jean-Claude Biver, who earlier this week unveiled an upgraded TAG Heuer smartwatch the brand developed with Google and Intel Corp.
 
Hours after Swatch’s announcement, Richemont said it plans its first smartwatch, the Montblanc Summit, which will sell for $890 and up starting in May, using Android 2.0 technology.
 
Competition from smartwatches has hurt low-end timepieces the most, and Hayek has been adding electronic functions into Swatch’s own less expensive brands such as Tissot and its namesake timepieces. This month, Swatch said it developed the world’s smallest Bluetooth chip for use in watches and household objects.
 
Swatch’s approach will work better because it’s trying to “think small” as one of the biggest problem for wearable devices is battery drainage, Hayek said, speaking at the Biel, Switzerland headquarters of Omega, another of 18 brands that Swatch produces.
 
“There’s a possibility for wearables to develop as a consumer product, but you have to miniaturize and have an independent operating system,” the CEO said.
 
Shares of Swatch rose 1.6 percent as of 2:20 p.m. in Zurich, giving the company a market value of 19.4 billion francs ($19.5 billion).
 
“I’m not convinced,” said Luca Solca, an analyst at Exane BNP Paribas who follows the luxury industry. “People use smartwatches expecting to use the same apps they have on their mobiles. A proprietary operating system defeats the object.”
 
Swatch is willing to supply third parties with the operating system, which has been developed with the Swiss Center for Electronics and Microtechnology, a university specialized in miniaturization, Hayek said. The company has received about 100 requests for more information, with half coming from smaller Silicon Valley companies that don’t want to be dependent on Android and iOS, he added.
 
Separately, Tissot has yet to start selling its Smart Touch smartwatch, according to Francois Thiebaud, head of that brand. He said last year the solar-powered watch would be available during 2016, and that it would be connectable to Android and Apple smartphones. It also would have functions such as showing the weather and helping the wearer find lost keys.
 
Swatch also forecast a rebound in U.S. and European markets as it published its annual report Thursday. Hayek said revenue may increase about 7 percent to 9 percent this year.




Views: 50

©ictnews.az. All rights reserved.

Facebook Google Favorites.Live BobrDobr Delicious Twitter Propeller Diigo Yahoo Memori MoeMesto






27 May 2017

27/05/17
The creator of Android announced the date of presentation of its first smartphone

Essential, Andy Rubin’s upcoming smartphone startup, has just teased an announcement

27/05/17
Lithium metal battery prototype boasts 3 times the capacity of lithium-ions

The high energy capacity of lithium-ion batteries has led to them powering

27/05/17
VIDEO: Paris School to use facial recognition system to monitor if pupils are distracted

With the temptation of social media and no professor around to scold you

27/05/17
Alibaba will allow you to pay for goods using biometric data

The world's largest company in the field of electronic commerce

26 05 2017

26/05/17
Azercosmos starts the second stage of “Promotion of earth remote surveillance services for the sake of sustainable development of Azerbaijan” project

Azercosmos OJSC has started the second stage of the “Promotion of earth remote surveillance services 

26/05/17
Google bans hundreds of Android apps that use ultrasonic sounds to secretly SPY on users

Google has banned an army of Android apps that use ultrasonic sounds to spy on users without their knowledge.

26/05/17
Sony to discontinue ‘Premium Standard’ smartphones

Sony Mobile has confirmed plans to drop the ‘Premium Standard’ segment from its future smartphone portfolio. 

26/05/17
Smart cloth can turn a tabletop workspace into one huge trackpad

Weaving electronic smarts into clothing has the potential to heat headgear, monitor health and keep you connected

26/05/17
Turkic-speaking states reach agreement on recognition of electronic signature

The second meeting of the Working Group on Information and Communication Technologies of the member 

26/05/17
Over 24,000 PCs remain vulnerable to EsteemAudit exploit

The WannaCry emergency could not be ended because the NSA dump leaked by the Shadow Brokers team included 

26/05/17
Apple to unveil a new iPhone equipped with 18:9 AMOLED panel in 2017

In view of fast growing demand for 18:9 all-screen displays from smartphone vendors, panel makers will expand 

26/05/17
Apple bolsters iCloud security with important new password requirements

Apple is making app-specific passwords mandatory for third-party apps that need to access iCloud data.

26/05/17
DJI Unveils the Spark, A ‘Mini Drone’ You Can Control with Hand Gestures

DJI, the world’s biggest drone company, has a tiny new drone called the Spark. It’s the most affordable, accessible