Global smartphone sales fell for the first time ever in early 2016
Global shipments of smartphones shrank 3% in the first quarter from a year earlier in the market’s first year-on-year contraction on record, researcher Strategy Analytics said on Thursday, reflecting growing strains on the industry.
This report comes on the heels of Wednesday’s report from International Data Corp that the global smartphone market grew at just 0.2%in the first quarter, the slowest rate the research firm had ever measured. On Tuesday, Apple reported that its first quarter iPhone sales fell 16% to 51.2 million. That marked the first time iPhone sales declined on a year-to-year basis since the product was introduced in 2007.
Strategy Analytics said in a statement January-March shipments fell to 334.6 million devices from 345 million in the same period a year earlier, as major markets such as China matured and concerns about the global economy weighed on consumer sentiment.
South Korea’s Samsung Electronics SSNLF 5.00% remained the world’s top smartphone maker, but saw shipments fall by 4.5% to 79 million, Strategy Analytics said. The firm’s market share dipped slightly, to 23.6% from 24% a year earlier.
Apple AAPL -6.32% remained in second place, but saw shipments fall 16% to 51.2 million from a year earlier as Strategy Analytics cited what it called “iPhone fatigue.” Apple’s market share dropped to 15.3% from 17.7% a year earlier, the researcher said.
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