50% of iPhone users will upgrade to Apple iPhone 7
A recent survey conducted by Insurance2GO found that 50% of current iPhone users will upgrade to the Apple iPhone 7. The insurance firm provides different value options for consumers when it comes to insuring handsets. 1,014 people (in the U.K. we assume) were surveyed, and besides the half that said that they plan on switching to the iPhone 7, 19% said that they were going to switch platforms with their next upgrade and buy a Samsung branded phone. 8% plan on leaving Apple for a…
A recent survey conducted by Insurance2GO found that 50% of current iPhone users will upgrade to the Apple iPhone 7. The insurance firm provides different value options for consumers when it comes to insuring handsets. 1,014 people (in the U.K. we assume) were surveyed, and besides the half that said that they plan on switching to the iPhone 7, 19% said that they were going to switch platforms with their next upgrade and buy a Samsung branded phone. 8% plan on leaving Apple for a non-Samsung brand.
Overall, a vast majority of iPhone owners plan on upgrading to a new iPhone 7 model, or to a phone manufactured by another company. That leaves just 23% planning on keeping the status quo. Why? Among the top reasons for keeping things as they are is that the person cannot afford to switch. Another reason not to upgrade is that the current iPhone is good enough for the user.
"The market has grown incredibly competitive over the past couple of years, however it's no real surprise to see people are still firmly in favour of the iPhone handsets. We believe that the iPhone still reigns supreme, as its innovations and sleek designs will keep people coming back to Apple products again and again."-Duncan Spencer, Managing Director of Insurance2GO said.
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