Vizio to pay $2.2 million for tracking your shows
The US Federal Trade Commission on Monday said Vizio has agreed to pay $2.2 million to settle charges that it installed software on its TVs to collect viewing data on 11 million TVs -- without consumers' knowledge or consent. $1.5 million of that will go to the FTC, while $1 million will go to the New Jersey Division of Consumer Affairs (with $300,000 of that amount suspended).
A federal court order requires Vizio to now "prominently disclose and obtain affirmative express consent for its data collection and sharing practices." The order also prohibits Vizio from misrepresenting the privacy, security or confidentiality of consumer information it collects. Vizio has to delete data collected before March 1, 2016, and implement a comprehensive data privacy program and biennial assessments of its program.
"This settlement stops Vizio's unauthorized tracking, and makes clear that smart TV makers should get people's consent before collecting and sharing television viewing information," Kevin Moriarty, an attorney in the FTC's division of privacy and identity protection, said in a blog post. Vizio said in a statement that it's "pleased" to reach a settlement.
"Going forward, this resolution sets a new standard for best industry privacy practices for the collection and analysis of data collected from today's internet-connected televisions and other home devices," Jerry Huang, Vizio's general counsel, said in the statement.
Vizio is the latest TV maker to come under fire for tracking the viewing habits of its customers. A feature that was turned on by default on more than 10 million Vizio smart TVs could track what you were watching and then share the data with advertisers. This was similar to programs we have seen in the past from Samsung and LG.
Since 2014, Vizio has manufactured smart TVs "that capture second-by-second information about video displayed on the smart TV, including video from consumer cable, broadband, set-top box, DVD, over-the-air broadcasts, and streaming devices," according to the FTC press release. Vizio also helped attach specific demographic information -- sex, age, income, marital status, household size, education level, home ownership and household value -- to the data and would then sell the information to third parties for targeted advertising and other uses.
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