Lenovo announced the discontinuation of the smartphones under the Motorola brand
Lenovo refuses Motorola brand and unifies your devices under a single brand Lenovo moto. This is reported by “Vedomosti” with reference to the head of the mobile division to Lenovo in Eastern Europe. New smartphones Lenovo moto will be presented on February 26.
Lenovo bought Motorola Mobility from Google for $2.91 billion in 2014. According to the company, combined manufacturer took the fourth place by supply of smartphones in the global market (excluding China).
In Russia at the end of last year, the share of Lenovo grew by more than 8% by number of units sold, excluding Motorola, which corresponds to the third indicator in the market (ahead of Samsung with a share of 21.6% and Apple with 11.1%). During the year, the share of Lenovo in Russia decreased by 2.2% and it gave the iPhone maker a second place in the market.
According to the company partner by several mobile retailers in late 2016, the share of smartphones under the Motorola brand in Russia took a less than 0.3%.
According to the publication, at the present time is the integration of the business mobile division Motorola Lenovo c, produced by a joint development model. The President of branding Agency Mildberry Oleg Beriev said that the creation of a single brand moto to Lenovo smartphones can be attributed to a desire to “blur Chinese roots” and to show himself as an international company.
President “Euroset” Alexander Malis suggested that the use of the brand moto Lenovo can bring additional sales and customer loyalty. At another retailer I believe that the emergence of smart phones under the brand Lenovo moto is Motorola’s devices will not affect the sales of devices of the company, as more buyers will be interested in not the name, but the functionality of the phone and its cost.
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