2011 has been a year of accelerated growth for Bakcell
Bakcell, the First Mobile Operator and The Leading Mobile Internet Provider of Azerbaijan, is pleased to announce that 2011 has been a year of accelerated growth for the company. With significant investments in the last years to provide customers with the best network experience, Bakcell now covers more than 99% of the population and 92% of the land area of the country (excluding occupied territories). The number of active subscribers exceeds 2, 6 million.
On November 23, 2011 at Bakutel exhibition Bakcell successfully launched its 3G services under the brand name Sür@ and demonstrated the capability of its 4G services with the participation of Ilham Aliyev, the President of the Republic of Azerbaijan.
In a short period of time the network has been upgraded to 3G – third generation technology to provide high speed Internet. Bakcell offers up to 28mb/s mobile internet services, the fastest of any operator in Azerbaijan with coverage in 62 cities of Azerbaijan. The number of 3G users is rapidly growing, today just under 1 million customers enjoy high-speed internet with Bakcell’s 3G and the number grows daily.
By offering the most convenient and unlimited mobile internet access, Bakcell had a positive impact on communication and information sharing in the everyday lives of our customers. With the successful launch of Bakcell’s 3G Sür@ services customers were also offered Opera Mini with bundled internet access at beneficial prices for the first time in Azerbaijan.
Over 5% growth in revenue in flat market has been observed. Bakcell also successfully launched a 40 million AZN bond issue to accelerate its investment program to continue to build out services infrastructure as well as to offer its customers the best network experience
Bakcell introduced more than 30 campaigns and 5 attractive tariff plans (HedsizCIN, QazanCIN, regional tariff, Klass 7, CINeration) to its customers last year.
The CINeration tariff of Bakcell – a mobile package exclusively for young people was introduced with the attractive tariff plan. Bakcell is still the only mobile operator offering zero.facebook in Azerbaijan within the CINeration tariff plan.
Taking into consideration huge demand for BlackBerry smartphones, Bakcell introduced BlackBerry Social and Blackberry Complete services for the first time in Azerbaijan with attractive tariff plans. Within its Bakcell Stars CSR program Bakcell continued to support different educational programs for children in need.
In 2011 Bakcell launched successful projects in Azerbaijan for the first time including Opera Mini with Bakcell's Sür@, Zero Facebook, offical partnership with MobileMonday, TV commercial with participation of parkur athletes, 3D screen installation, cultural projects such as 'Nadir Tarix' TV program and 'Leyli&Mejnun' musicale, publishing of 055 Journal, interactive advertisement in the city center and etc.
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