Date:28/01/13
Twitter Inc launched advertising services in the Middle East and North Africa on Sunday as the social media firm seeks to exploit a tripling of its regional subscriber base following its widespread use during the Arab Spring protests.
Digital advertising is relatively undeveloped in the region, accounting for an estimated 4 percent of its total advertising spending, but a young, tech-savvy population and rising Internet penetration points to significant potential for growth. "The two are interconnected - the rapid growth of our user base with the timing of why we want to help brands connect with that audience," said Shailesh Rao, Twitter vice-president for international operations.
Twitter does not provide a regional breakdown of its more than 200 million users worldwide, but Rao said its MENA subscriber base had tripled in the past 12 months. The company has recruited Egypt's Connect Ads, which is ultimately owned by Cairo-listed Orascom Telecom Media and Technology, to launch advertising initially in Egypt, Saudi Arabia, Pakistan, Kuwait and the United Arab Emirates.
Pepsi and Saudi telecom operator Etihad Etisalat (Mobily) are among its confirmed clients, the company said. Twitter says the products it promotes typically have an audience response rate of 1 to 3 percent, significantly higher than traditional advertising rate of 0.1 to 0.5 percent.
"Social media advertising is totally different because it relies on what people say. It's about two-way, not one-way, communication," said Mohamed El Mehairy, Connect Ads managing director.
Twitter launches advertising services in Middle East
Twitter Inc launched advertising services in the Middle East and North Africa on Sunday as the social media firm seeks to exploit a tripling of its regional subscriber base following its widespread use during the Arab Spring protests.Digital advertising is relatively undeveloped in the region, accounting for an estimated 4 percent of its total advertising spending, but a young, tech-savvy population and rising Internet penetration points to significant potential for growth. "The two are interconnected - the rapid growth of our user base with the timing of why we want to help brands connect with that audience," said Shailesh Rao, Twitter vice-president for international operations.
Twitter does not provide a regional breakdown of its more than 200 million users worldwide, but Rao said its MENA subscriber base had tripled in the past 12 months. The company has recruited Egypt's Connect Ads, which is ultimately owned by Cairo-listed Orascom Telecom Media and Technology, to launch advertising initially in Egypt, Saudi Arabia, Pakistan, Kuwait and the United Arab Emirates.
Pepsi and Saudi telecom operator Etihad Etisalat (Mobily) are among its confirmed clients, the company said. Twitter says the products it promotes typically have an audience response rate of 1 to 3 percent, significantly higher than traditional advertising rate of 0.1 to 0.5 percent.
"Social media advertising is totally different because it relies on what people say. It's about two-way, not one-way, communication," said Mohamed El Mehairy, Connect Ads managing director.
Views: 785
©ictnews.az. All rights reserved.
Similar news
- 24% of U.S. Adults have made phone calls on the Internet
- UNESCO puts sustainable learning online
- Australia gives incentives for the use of telehealth
- US launches computer programme for poor kids
- UN declares web access as human right
- Facebook growth slows in stalkerbase heartlands
- One Third of Millionaires Use Social Media
- Facebook Seeks Bigger Role in Software for Mobile Apps
- Icann increases web domain suffixes
- IBM launches new social networking platform for enterprises
- Google Notches One Billion Unique Visitors Per Month
- Internet providers cut international channel renting costs by 60%
- Azerbaijan launches standard time on internet
- Icann launches facility to ease DNSSec adoption
- Social network data mining yields worrying results for traditional media
