12px13px15px17px
Date:15/12/20

TikTok’s app is launching on TVs for the first time

TikTok is launching an app on Samsung smart TVs — the first time its short-form video content has ended up on televisions, the company announced on December 14.
 
The app will be available for owners of Samsung TVs in Europe, beginning with a UK rollout from Monday. The app can be accessed from models dating from 2018 onwards via Samsung's app store, and will be pre-installed in all new Samsung TVs going forward.
 
Users will see TikTok videos on their TV, including scrolling through the For You feed. A horizontal banner will allow viewers to look at videos posted by creators they have chosen to follow, as well as videos under different categories. Viewers can also interact with videos by liking them.
 
"All the best entertainment experiences are shared experiences," said Rich Waterworth, TikTok's European managing director, announcing the product reveal to journalists on Monday. "TikTok on Samsung TV is the next extension of this experience."
 
Waterworth previously worked at UK broadcaster ITV. "I've seen the dramatic changes in the way people consume content. Gone are those days when the only way to find entertainment at home was through a single, shared TV in the living room," he said. "And never have we needed entertainment more than in 2020."
 
TikTok's TV experience will feature the most liked and viewed content on the platform, suitable for families, and users aged in their teens and up.
 
"It's all about giving whole households together the opportunity to enjoy big screen bursts of joy in their day," said Waterworth.
 
The move shows TikTok's attempts to move into the longer-form video space.
 
Earlier this month, the app announced it was considering extending the maximum length of videos from 60 seconds to three minutes. And the shift to embrace viewing on TVs echoes that of YouTube, which in the last five years has seen significant increases in viewing on TV, rather than smartphones.
 
Fateha Begum, an analyst at Omdia, told Business Insider that the launch indicated the continued importance of television in the household, and the growing popularity of free internet content.
 
"In recent years, the ability to cast content from the likes of Facebook has been growing in popularity," she said. "We've seen the arrival of curated short-form online video platforms and even YouTube now sees more than 30% of its consumption occur on TV screens. Omdia's research reveals that nearly half of Samsung smart TV app users access YouTube on the device."
 
Educational content, branded in the app as #LearnonTikTok, will be a key part of the TV-based programming, Waterworth said, adding TikTok on TV will operate in restricted mode, filtering out inappropriate content.
 
"TikTok on TV has been specifically created for that home viewing experience," Waterworth added. "This will be a totally new kind of TikTok experience."
 
Deep Halder, head of retail and content services at Samsung, said: "By offering TiKTok TV, we are giving customers yet another fantastic choice."



Views: 621

©ictnews.az. All rights reserved.

Facebook Google Favorites.Live BobrDobr Delicious Twitter Propeller Diigo Yahoo Memori MoeMesto






21 April 2021

20 04 2021

20/04/21
MediaTek seeks to shift to advanced 4nm chipmaking process ahead of Qualcomm

MediaTek is apparently working on shifting towards newer advanced chip manufacturing processes. This shift 

20/04/21
Samsung Galaxy M32 4G battery revealed through DEKRA certification

Samsung Galaxy M32 4G launch could be in the works going by a new certification. Up until today, there was

20/04/21
Huawei Mate X2 phone is available at 200 yuan less price, excluding charger

Huawei recently launched a series of smartphones without charging kits at lesser prices in offline stores

20/04/21
Apple to hold first product unveiling of the year on April 20

Apple Inc.’s first product unveiling of 2021 will take place on April 20, the company said on Tuesday.

20/04/21
Electronic Security Service warns against next phishing attacks

The Electronic Security Service under the Ministry of Transport, Communications and High Technologies warns

20/04/21
Apple supplier TSMC sees global chip shortage lasting into 2022

Taiwan Semiconductor Manufacturing Co (TSMC) said on Thursday it is doing all it can to increase productivity

20/04/21
IDC: Strong rebound expected for IT services in 2021

Global IT services spend shrank less than expected in 2020, declining 1.16 percent year over year but remaining