Date:29/07/11
Hearsay Social is expanding the functionality of its corporate social media management platform and has raised $18 million in funding to do it.The service, which launched in February, is unique because it provides franchises and businesses with local chapters the ability to monitor and manage social media across the entire organization. State Farm, 24 Hour Fitness, Farmers Insurance Group and others use it to help their local agents and locations engage with their customers via social media while adhering to corporate and government guidelines. On Thursday, Hearsay has launched three new features for its platform. A Rogue Page Finder for locating social media pages that use the company’s branding but are either impostor accounts or social media accounts not in the company’s management system.
In addition to the new features, Hearsay announced that NEA and Sequoia Capital have invested $18 million in a Series B round of funding. NEA partner Jon Sakoda will also be joining the company’s board of directors. It previously raised $3 million from Sequoia Capital, Michael Abbott (Twitter), Steve Chen (YouTube), Dave Morin (Path) and Aaron Sittig (Facebook). The company was founded by Clara Shih (formerly of Salesforce and author of The Facebook Era) and Steve Garrity (formerly of Microsoft).
Hearsay Social Adds Integrated Social Campaigns, $18M in Funding
Hearsay Social is expanding the functionality of its corporate social media management platform and has raised $18 million in funding to do it.The service, which launched in February, is unique because it provides franchises and businesses with local chapters the ability to monitor and manage social media across the entire organization. State Farm, 24 Hour Fitness, Farmers Insurance Group and others use it to help their local agents and locations engage with their customers via social media while adhering to corporate and government guidelines. On Thursday, Hearsay has launched three new features for its platform. A Rogue Page Finder for locating social media pages that use the company’s branding but are either impostor accounts or social media accounts not in the company’s management system.In addition to the new features, Hearsay announced that NEA and Sequoia Capital have invested $18 million in a Series B round of funding. NEA partner Jon Sakoda will also be joining the company’s board of directors. It previously raised $3 million from Sequoia Capital, Michael Abbott (Twitter), Steve Chen (YouTube), Dave Morin (Path) and Aaron Sittig (Facebook). The company was founded by Clara Shih (formerly of Salesforce and author of The Facebook Era) and Steve Garrity (formerly of Microsoft).
Views: 923
©ictnews.az. All rights reserved.
Similar news
- Mobile operators of national market to reduce roaming tariffs
- Iran vows to unplug Internet
- China Targeting Telecoms in Corruption Probe
- Bangladesh to use electronic voting system for next elections
- Philippine IT sector to launch five-year digital strategy plan
- Russian Premier Vladimir Putin meets ITU Secretary-General Hamadoun Touré
- US lawmakers propose to regulate use of geolocation data
- Unlimited mobile data plans dying as telcos gear up for cloud future
- Europe at risk of falling behind US and Asia on 4G use
- Netherlands first to regulate on net neutrality
- Korean Co Takes Aim At Display Patents
- Regulators, Banks Look for IT Hires After Breakdowns
- Electron transactions spreading
- Schools in remote rural areas will connect to the single database via network without SIM
- Obama to Personally Tweet From Twitter Account
