Date:27/01/17

This new mind-reading device can help you plan your dream holiday

Choosing where to go on holiday next can be a taxing business – there are dozens of booking sites and travel companies touting for business.
 
In fact, adventure holiday company Explore has conducted a study that reveals that 60 per cent of people find choosing a destination the most challenging part of booking a holiday and 58 per cent say it takes two weeks to plan the trip.
 
But the firm has had a brainwave to help people make their minds up – it's developed mind-reading software that analyses emotions to reveal ideal holiday destinations. That's right – it turns out that brainwaves hold clues about our dream getaways.
 
The bespoke software harnesses a technique known as electroencephalography, or EEG, which tracks people's emotional reactions to visual stimuli.
 
The program then interprets the subsequent electrical activity from the scalp and measures voltage fluctuations resulting from ionic current flows within the neurons of the brain.
 
The technology can then interpret this neurological activity to decide if the subject is finding something pleasurable.
 
Using this technology, Explore wants to remove the risk of disappointment for holidaymakers – ultimately safeguarding their choices with this novel approach, reintroducing the fun back into the process of planning a holiday.
 
Chartered Clinical Psychologist from the British Psychological Society, Dr Jessamy Hibberd, said: 'People's emotional responses to experiences and moments in their lives differ greatly, so it's a fascinating proposition – using technology to reveal consumers' strongest emotions to travel stimuli, and therefore the holidays that will fulfil them the most.
 
'Research shows that doing more of the things you enjoy, particularly if they are meaningful to you will make you feel good, even when life is difficult or you are stuck doing things you don't enjoy. It's not just about doing any old thing, because unless the activity is the right thing for you, it won't have any effect.'
 
Ashley Toft, Managing Director at Explore, commented: 'We all know that the best holidays are those that include truly extraordinary moments; trips that offer once-in-a-lifetime experiences. But there are so many places to go and things to see. How do you navigate those choices and pick the perfect holiday for you? Even more perplexing, how can you predict it's going to tick of all of your boxes, particularly if you have never been before?
 
'Our exciting new software taps into your brain and will, quite literally, make a holiday recommendation based on your emotional reactions. In short, you could say we've created the next-generation holiday brochure and we can't wait until consumers try it out.'

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