Date:28/03/19
According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.
The report from Sandvine details which apps generate the most downstream mobile web traffic in the world.
Traffic is measured in megabytes, which could explain why YouTube has such a commanding lead over other applications.
By comparison, Facebook accounts for only 8.4% of mobile web traffic.
“YouTube accounts for the most megabytes with 37%, an awfully long way ahead of second-placed Facebook with 8.4% and Snapchat with 8.3%. Netflix, which accounts for the most internet traffic overall, only manages 2.4% when it comes to mobile.”
Here is a complete list of apps mentioned in the report along with their share of mobile web traffic:
YouTube – 37%
Facebook – 8.4%
Snapchat – 8.3%
Instagram – 5.7%
Web browsing – 4.6%
Facebook video – 2.5%
Netflix – 2.4%
WhatsApp – 3.7%
App Store – 2.1%
Google Play – 1.9%
Others – 23.4%
Users are consuming more content (per megabyte) on YouTube than on any other app. This includes social media and other video apps like Netflix.
Another interesting takeaway from this data is that Snapchat accounts for the same amount of mobile traffic as Facebook, despite having many fewer users.
Again, that likely has to do with the video-centric nature of Snapchat. When you also factor in Facebook video then Facebook starts to pull further ahead of Snapchat.
People clearly enjoy watching video on their phones–so why is Netflix so far down the list?
Well, Netflix content is behind a paywall, so that’s a major factor.
However, the data says more about the types of video users prefer to watch on mobile devices.
Short-form video content is king on the mobile web, whereas full-length movies and shows are better suited for computer and TV screens.
YouTube Makes Up 37% of Mobile Web Traffic Worldwide
According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.The report from Sandvine details which apps generate the most downstream mobile web traffic in the world.
Traffic is measured in megabytes, which could explain why YouTube has such a commanding lead over other applications.
By comparison, Facebook accounts for only 8.4% of mobile web traffic.
“YouTube accounts for the most megabytes with 37%, an awfully long way ahead of second-placed Facebook with 8.4% and Snapchat with 8.3%. Netflix, which accounts for the most internet traffic overall, only manages 2.4% when it comes to mobile.”
Here is a complete list of apps mentioned in the report along with their share of mobile web traffic:
YouTube – 37%
Facebook – 8.4%
Snapchat – 8.3%
Instagram – 5.7%
Web browsing – 4.6%
Facebook video – 2.5%
Netflix – 2.4%
WhatsApp – 3.7%
App Store – 2.1%
Google Play – 1.9%
Others – 23.4%
Users are consuming more content (per megabyte) on YouTube than on any other app. This includes social media and other video apps like Netflix.
Another interesting takeaway from this data is that Snapchat accounts for the same amount of mobile traffic as Facebook, despite having many fewer users.
Again, that likely has to do with the video-centric nature of Snapchat. When you also factor in Facebook video then Facebook starts to pull further ahead of Snapchat.
People clearly enjoy watching video on their phones–so why is Netflix so far down the list?
Well, Netflix content is behind a paywall, so that’s a major factor.
However, the data says more about the types of video users prefer to watch on mobile devices.
Short-form video content is king on the mobile web, whereas full-length movies and shows are better suited for computer and TV screens.
Views: 295
©ictnews.az. All rights reserved.
Similar news
- Azerbaijani project to monitor disease via mobile phones
- Innovative educational system to be improved under presidential decree
- NTRC prolongs license of two TV and radio organizations for 6 years
- Azerbaijan establishes e-registry for medicines
- Azerbaijani museum introduces e-guide
- Nar Mobile opens “Nar Dunyasi” sales and service center in Siyazan city
- International conference on custom electronic services held in Baku
- OIC secretary general to attend COMSTECH meeting in Baku
- Azerbaijan develops earthquake warning system
- New law to regulate transition to digital broadcasting in Azerbaijan
- Azerbaijani State Social Protection Fund introduces electronic digital signature
- Intellectual traffic management system in Baku to be commissioned in December
- Tax Ministry of Azerbaijan started receiving video-addresses
- World Bank recommends Azerbaijan to speed up e-service introduction in real estate
- Azerbaijan to shift to electronic registration of real estate
